Brand & Voice

Set your bot's name, description, and language, and understand the system prompt that shapes how it responds.

The Brand & Voice page controls how your chatbot identifies itself and speaks to users — its name, what it says it does, the language it answers in, and the prompt instructions that shape its behavior.

To get there: open your bot in your HelpJet dashboard and click Brand & Voice in the sidebar, under Configuration.

Saving changes

Edits on this page are staged until you click Save changes (top right). The button stays grayed out until you've actually changed something, and an Unsaved changes note appears next to it once you have. If you try to close or refresh the page with unsaved edits, your browser warns you first.

Identity

The Identity section covers what your bot is called and how it describes itself.

Field	What it does
Bot name	The name users see when they chat with your bot. Minimum 2 characters.
Description	Briefly describe what your bot helps users with. Minimum 10 characters.
Language	The primary language for your chatbot's responses: English, Spanish, French, German, or Japanese.

A few things worth knowing:

The Bot name appears across your dashboard and can surface in chat — though the title shown in the chat window header is set separately per channel on the Deploy tab (see Customizing the Chat Widget).
The Description helps you and your teammates remember what this bot is for, and gives the bot context about its own role.
Language sets the bot's primary response language. Visitors can still write in other languages, but this is the language your bot leads with.

What makes a good bot identity

Treat the name and description as a job posting, not decoration:

Name the role, not the technology. "Order Helper" tells a visitor more than "AcmeBot 3000." Short, human names get used more.
Scope the description tightly. "Answers questions about shipping, returns, and order status for our online store" gives the bot a clear lane. "Helps customers" gives it nothing to work with.
Match your site's tone. If your brand is playful, a playful bot name fits; if you sell compliance software, keep it plain.

System prompt

The System prompt section shows the instructions that shape how your bot responds — its tone, how it handles questions it can't answer, when it should refuse, and how it formats replies. Every conversation your bot has is guided by these instructions behind the scenes.

Assigned prompt

Your bot runs on an Assigned prompt, a professionally maintained instruction set managed by your administrator. You'll see its name listed (or "Using the default system prompt" if none is assigned).

Click Show full prompt to expand and read the complete instructions; click Hide prompt to collapse them again.
You can't edit the assigned prompt directly. To change which prompt is assigned, contact your HelpJet administrator.

Reading the full prompt is worth five minutes — it explains behaviors you might otherwise wonder about, like why the bot declines to guess when it doesn't know an answer.

Custom prompt

Below the assigned prompt, the Custom prompt field lets you add instructions specific to this bot. Your custom prompt is composed on top of the assigned prompt — it adds to the baseline rather than replacing it, so you can add a rule or two without breaking the fundamentals.

Good custom prompt material:

"If someone asks to speak to a human, tell them to email support@example.com."
"Keep answers to three sentences unless the user asks for detail."
"Never mention competitors by name."
"If a user asks about pricing, direct them to our /pricing page."

Chat model

At the bottom of the System prompt section, Chat model shows which AI model powers your bot (for example, GPT-4o from OpenAI). The field is currently locked — choosing a different model will be available on a premium plan.

Common questions

I changed the Bot name but the chat window still shows the old title

The chat window header uses the Header Text setting on the Deploy tab, which is independent of the bot name. Update it there — see Customizing the Chat Widget.

Can I write my own system prompt from scratch?

No — the assigned prompt is managed for you, which keeps every bot's core behavior reliable. Use the Custom prompt field for bot-specific rules; it covers nearly every practical customization.

Does changing the language retrain my bot?

No. Language affects how the bot responds, not what it knows. Your training sources stay as they are.

Where did the status and domain settings go?

Bot status, allowed domains, duplication, and deletion live on the General Settings page — see Bot Settings.